I spent the last 41 hours rebuilding your entire acquisition system so that you can add an extra $50k per month to your UGC coaching.

A short video that sells your 1:1 coaching before anyone DMs you, then an application that books the people who can invest straight into your 1:1 Strategy Call, any day of the week.

ryanho.ugc/coaching 01 · Where the ads landVSL pageThe video, the three steps, frames for your students' wins and your coaching laid out. Apply now asks eight quick questions: anyone who can invest books your 1:1 Strategy Call, anyone who can't is sent to the free Pitch Pack and your CAPITAL DM.Open preview

ryanho.ugc/coaching/booked 02 · BookedThank-you pageThree short videos that answer the questions and the doubts, so people turn up to the call ready to decide.Open preview script · 8 beats 03 · The videoVSL scriptSeven minutes in your voice: the three mistakes, "brands don't hire followers, they hire ads", the three steps and your coaching. No price.Open preview

A free live workshop every Thursday under the same headline. It teaches the three steps, sells the same coaching and sends the ready ones to the same call.

ryanho.ugc/workshop 01 · Where the ads landRegistration page“Learn How To Build & Scale A $5k-$10k/Month UGC Business”, a countdown to Thursday at 5pm Pacific, the three steps, you, and the free Brand Pitch Pack.Open preview ryanho.ugc/workshop/thank-you 02 · Pays for the adsThank-you pageA $27 VIP seat (you review five portfolios live) above the three steps that get people to turn up: calendar, reply YES, WhatsApp.Open preview ryanho.ugc/workshop/replay 03 · Books the callsReplay + applicationThe replay, then the same application as the VSL page, straight into your 1:1 Strategy Call.Open preview

The hour you teach on Thursday. The Weekend Portfolio, the Daily Pitch and the Retainer Stack, then your coaching.

ryanho.ugc/workshop/live 84 slides · click throughWebinar presentation"Brands don't hire followers. They hire ads." Then the three steps with chat moments all the way through, your 1:1 coaching and the application.Open preview

Modelled on the UGC coaching ads that have run longest on Meta, aimed at the people none of them talk to: students and new grads. Split across both funnels.

instagram.com/rryankho 01 · StaticStatic ad“You don't need followers to get paid by brands.” A long caption that sells the free Thursday workshop.Open preview scripts · 6 angles 02 · VideoAd creative scriptsFive cold angles (three to the workshop, two to the VSL) and one retargeting ad, each with the leader's ad it's modelled on.Open preview instagram.com/rryankho 03 · CarouselCarouselSeven slides from "nobody answered my DMs" to the three steps, with the workshop on the last one. Swipeable inside the phone.Open preview

More of the people who watch or register apply, book and turn up to the call.

sequence · 5 emails 01 · VSL: watchedOpted-inFive emails for people who gave their email to watch the video but didn't apply: followers, money, time, then a nudge.Open preview sequence · 4 emails 02 · VSL: appliedApplied, not bookedFour emails that bring back people who applied and didn't pick a time.Open preview sequence · 5 emails 03 · Both funnelsPre-callFive emails that get people to your 1:1 Strategy Call ready, with their videos, expecting a price.Open preview

sequence · 16 emails 04 · Webinar: registeredPre-webinarSign-up to Thursday: the Pitch Pack, what UGC actually is, why followers don't matter, and the day-of countdown with texts.Open preview sequence · 5 emails 05 · Webinar: replayPost-webinarFive emails across the 72-hour replay, one worry each, all pointing at the application.Open preview